Supplements · Branding / Rebranding
Vitalé Nutrition
A complete identity and ad-creative overhaul for a supplement brand ready to grow beyond the category template.
✦VITALÉ
Make the product feel as good as the promise.
Vitalé had a strong product and a growing customer base, but its visual world looked interchangeable with every other supplement brand. I rebuilt the identity around a sharper system that works on pack, landing pages and paid social.
2.3×ROAS in 90 days
-31%Customer acquisition cost
+44%Average order value